Coursework Introduction

What the coursework invovles?

Creating a Preliminary task.
Producing a front cover and contents page of a college magazine to practice using design and ICT skills.
Developing a planning portfolio.
This will be achieved through the use of an online blog (blogger.com).
Designing a magazine production.
This will include producing a front cover, contents page and doublepage spread for a new music magazine in the modern age.
Evaluating your work.
This is just to explain how and why you did what you did.

How the coursework is marked?

Production work - 60%
Research and Planning - 20%
Evaluation - 20%
AS Media - The coursework altogether will make up 50%of the total grade for that year.
A2 Media - This means that the coursework alone is worth 25% of that total grade.

Key Concept

R.A.I.L.I.N.G

REPRESENTATION
AUDIENCE
IDEOLOGY
LANGUAGE
INSTITUTION
NARRATIVE
GENRE

How these fit into the coursework?

Representation-This is to show that you understand how music artists are portrayed in the media industry and how they are marketed. 

Audience- This is very important in the early stages as the way you produce the magazine must appeal to the readers, therefore you must know as much as possible about them. 

Ideology- This is about connecting with the way the reader and the artists think, feel, believe and behave. Whether they are backed up by powerful figures/organisations or going against them.

Language- This is to show how you connect to the audience correctly, using the best methods and techniques.

Institution- These are the organisations/people that own and produce the media, for example IPC Media (NME). You will need to find an appropriate institution for your own magazine.

Narrative- This can be how a music magazine manipulates, follows or presents a feature story about a music artist. Musicians such as Pete Docherty and Amy Winehouse are associated with the same type of narrative.

Genre- There are new music genres being created constantly, you will learn about smaller niche audiences and even identify and stimulate a trend so that it can become a complete music scene (this is something music magazines do all the time).